Glow Over Glam
K-Beauty makeup in 2025 is all about amplifying your natural features. Think barely-there foundation, glass skin, and radiant highlighters. The focus is skin-first, with makeup enhancing—not masking—your complexion.

Pops of Color
While base makeup stays minimal, eyes and lips get playful. Pastel eyeliners, juicy lip tints, and color-shifting eyeshadows are trending across TikTok and Instagram.

Hybrid Products
BB creams, cushion compacts, and tone-up creams continue to dominate the market. These multi-tasking products blend skincare and makeup, offering hydration, SPF, and color correction all in one.

Sustainable Packaging
Many K-Beauty brands are investing in eco-conscious, refillable packaging and cruelty-free formulas—especially appealing to Gen Z consumers who value ethics as much as aesthetics.

Final Thoughts
Whether you’re into soft glam or bold experimentation, K-Beauty’s 2025 makeup trends offer something for everyone—with skin health always taking center stage.